Why is a Present and Clearly Stated Privacy Policy a Must During Your Opt-In Process?

There are a number of rules that must be followed if you want to reap the benefits of increased sales, loyal customers, and all the perks email marketing has to offer. Among them is a convenient opt-in process that makes it easy for subscribers to sign up and learn what your campaigns are all about. Having an opt-in form is essential, but optimizing it calls for the inclusion of additional components. One of the most important is the privacy policy, a crucial element that must be up to date and clearly explained to the reader.

As it relates to internet websites, a privacy policy is an electronic document that lets customers, visitors, and potential subscribers know how you plan to use the information they provide when filling out your sign-up form. For example, if the form requests full names, email addresses, telephone numbers and other data, this policy should clearly state that you intend to collect that information. You need to ensure that this document is present and clearly stated because if people find it to be outdated or difficult to understand, they might grow suspicious of your intentions and decide not to join your list. That is potentially only the beginning of your problems.

Protection for Both Parties

The importance of a current, well drafted privacy policy is something that cannot be understated. It is this document that will not only protect the consumer, but your business as well. With all the scams circulating online, many people are deathly afraid to share their personal information with marketers and websites. They fear that once they give it to you, it will fall into the hands of some unscrupulous third-party that is out to cause them harm. A privacy policy helps to ease their fear by assuring that the information will only be used for the said purposes outlined in the document. The more comfortable the consumer feels after reading it, the more comfortable they will feel signing up and doing business with you.

What to Cover in Your Privacy Policy

Apart from revealing the data you collect during your opt-in process, detailing how the consumers information will be used and stored are key points that must be included in your privacy policy. If your plans are to share it with third-parties, the document should clearly state this. As an example, there may be a need to share that data with third-party entities such as suppliers and shippers to make sure products get to the customer. This a normal process, but trying to hide it is one of the worst things you can do. Lying on your privacy policy is a cheap tactic that never pays off in the end. In fact, making false accusations on this document could result in lawsuits and even criminal prosecution. The best way to avoid all the trouble and build trust within your audience is to keep it honest, fresh and concise.

Make Privacy a Priority

A privacy policy is not only critical to the success of your email marketing endeavors, but the survival of your business. It shows that you are a reliable source consumers can trust with their personal and financial information. Take the time to make sure this document is composed accordingly, and you will be one step closer to achieving your goals.

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